For a while now, it’s been clear that texting isn’t just another way to connect with old friends and family. Texting has also become the preferred channel for customers to reach businesses and vice versa. Primarily, businesses and customers alike are seeing how reliable texting is for efficient and effective communication. As many as 60% of customers read texts within 1-5 minutes after receiving them. And the average SMS open rate is 5x higher than your typical business email. Customers are eager to reach you and hear from you via text.
In a world where communication remains a crucial part of any business’ strategy, texting can be an effective way to build business, improve consumer-to-business relationships, and enhance your brand. But it can be tricky to know what works in business text messaging. We need examples.
As the youngest in my family with three older siblings, I spent a majority of my life looking to my older family members as examples: What’s cool to wear? What music should I like? What should I not do to avoid getting in trouble with mom and dad? We naturally look for examples to understand how to grow and thrive. The same goes for our businesses. We look to good examples for how to grow and thrive with our customers.
So we’ve gathered a list of some of the companies who are leading by example. These are some of the best business text message examples out there. Ready to get inspired?
June 2, 2022