The average person checks their phone 160 times a day, and nearly half of people say they have to check in on their device before their feet hit the floor for the day. Text message marketing is the clearest route towards customer engagement.
It may surprise you that business texting has a 209% higher response rate than email, phone calls, and even Facebook messages. This is an unmatched level of customer engagement.
For years, marketers have relied on email to reach customers. Email offers a huge user base, a massive return on investment (ROI), incredible speed, stable costs, and the ability to own the relationship with customers. Why make a switch to text message marketing? Because, text messaging enables companies to deliver fast and convenient service. And, it results in an average of 25x more ROI than email campaigns. Crazy, right?
Read Next: Harness the Power and Potential of Your SMS Marketing Services and Skyrocket Your Customer Experience
Text message marketing can have a big impact on your brand. Let me highlight a few benefits of the channel:
- Text message marketing creates a better customer experience. Did you know that 54% of consumers would prefer to receive promotions via text message?
- Text messaging allows for faster communication in real time between your business and your customers. This supports your customer service team in reaching customers quickly.
- Text message marketing increases sales. People read 95% of all texts they receive, meaning SMS helps you reach a highly engaged audience interested in investing in your company.