It’s undeniable: online texting from your business has benefits. Business texting, when a company sends SMS text messages to its customers from a business phone number, adds a channel of communication that actually resonates – and gets responses.
Online texting is more personal than email. It’s faster than a phone call. And it’s more flexible than live chat. It lets your customer service team be both reactive and proactive, empowering agents to build a long lasting relationship with your customers.
Why are businesses moving to online texting with their customers?
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- Online texting is a reliable way to reach customers. The open rate of a text sent to a customer is 98% versus only 20% with email.
- Online texting is personal. Most people receive texts only from friends and family. When you text them from your business, you’re building a much more personal relationship with them than you can through email.
- Online texting is flexible. Online texting lets your agents and customers have two-way conversations wherever they are using the phone in their back pocket. They don’t need to wait on hold. No more getting timed out on a live chat.